Linkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19: A two wave study by Shikha Karamchandani

Karamchandani, Shikha2024-01-212024-01-212021http://ir.mica.ac.in/handle/123456789/7074en-USLinkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19: A two wave study by Shikha KaramchandaniArticle