Global influencers’ content creation strategies: Negotiating with platform affordances to practice vernacular creativity

Pathak-Shelat, ManishaSinha, SuchetanaMishra, Tatsita2024-09-052024-09-052024Bhatia, K.V., Pathak-Shelat, M., Sinha, S., & Mishra, T. (2024). Global influencers’ content creation strategies: Negotiating with platform affordances to practice vernacular creativity. Media, Culture & Society, https://journals.sagepub.com/doi/full/10.1177/01634437241276408http://ir.mica.ac.in/handle/123456789/8326enGlobal influencers’ content creation strategies: Negotiating with platform affordances to practice vernacular creativityArticle