Advertising the brand : exploring the relationship between brand identity and advertising for computers

Rameet Singh AroraRoli Bhusan2023-12-152023-12-152002001036001037http://ir.mica.ac.in/handle/123456789/4897v, 72p.en-USHCLCompaqZenithWiproAppleIBMAdvertising the brand : exploring the relationship between brand identity and advertising for computersThesis