2024-04-072024-04-072024-04-05http://ir.mica.ac.in/handle/123456789/7953MICA, Ahmedabad has added sports business specialisation to its curriculum. The pre1nier B-school has renaimed one of the most prominent areas, 'Media and Entertain1nent Management' to 'Media Entertainment and Spotts', which will now offer multiple courses like the sports business, gaming, and e-Spo1ts, to name a fewenMultiple specialized coursesports business