How to develop more effective advertising for product categories classified according to the FCB Grid

Vijay NagrareSriram Padmanabhan2023-12-152023-12-151998319http://ir.mica.ac.in/handle/123456789/465860p.en-USclient servicingconsumers'product mappingbrand's advertisingcourse correctionspresent advertisingfuture advertisingpointersadvertising strategyHow to develop more effective advertising for product categories classified according to the FCB GridThesis