2024-07-302024-07-302024-06-11https://www.thehindubusinessline.com/catalyst/goafest-2024-rise-of-joyful-surrealism-adaptability-and-de-influencing/article68269682.ecehttp://ir.mica.ac.in/handle/123456789/8150An interesting session was on influencers and the trust factor. During the conversation, the panelists — Amit Doshi, Chief Marketing Officer at Britannia; Falguni Vasavada, Professor at MICA and Digital Creator; Paras Sharma, Director of Global Partnerships at Meta and Manisha Kapoor, CEO and Secretary General of ASCI brought up the trend of de-influencers. How are brands looking at de-influencers?Prof. Falguni Vasavada panelists in GoafestGoafest 2024 Takeaways. Rise of joyful surrealism, adaptability and de-influencing