Kunjesh PariharY. Girishkumar2023-12-152023-12-1519990050000501http://ir.mica.ac.in/handle/123456789/468558p.en-USadvertising mediumcinemaexploring opportunityproduct placementadvantagedisadvantageplayersbenefitsproblemsmeasurementevaluationrulesrecommendationsideal product placementcase studiesA study of in film advertising in IndiaThesis