Alok SanwalSaurabh Srivastava2023-12-152023-12-152002001046001047http://ir.mica.ac.in/handle/123456789/490268p.en-USconsumer profilingpreferenceshabitskind of readershipbranding and exercisesinterface between advertisers and consumerslanguage biasneed gapesprice warscontentdistribution networkBranding and consumer profiling of Hindi newspaper dailiesThesis