Neuromarketing. By Bijal Mehta and Rasananda Panda: Contour between the proximate and the ultimate level of consumer decision making

Panda, Rasananda2024-01-212024-01-212015http://ir.mica.ac.in/handle/123456789/6777en-USNeuromarketing. By Bijal Mehta and Rasananda Panda: Contour between the proximate and the ultimate level of consumer decision makingArticle