An attempt at clustering consumers on material values

Pradeep KrishnatrayMonika Chandra2023-12-152023-12-1519990045200453http://ir.mica.ac.in/handle/123456789/469194P.en-USconsumer clusteringconsumer valuesdemographic segmentspsychographic profilespersonality traitssusceptibilityinterpersonal influencesAn attempt at clustering consumers on material valuesThesis