Jain, Varsha2025-09-062025-09-062025Tripathi, S., Jain, V., Pandey, J., Merchant, A., & Gupta, D.G. (2025). Personalization payoff: Understanding receptivity to tailored/personalized digital advertising. International Journal of Advertising, https://doi.org/10.1080/02650487.2025.2550817https://ir.mica.ac.in//handle/123456789/10269enArticle