Understanding emergence of influencer marketing on - instagram and its scope for social media marketing : a study of smartphone category

Falguni Vasavada OzaSamant, Siddharth2024-01-042024-01-0420183928http://ir.mica.ac.in/handle/123456789/638956p.en-USonline social networks in businesssocial media marketingsocial changemobile phoneUnderstanding emergence of influencer marketing on - instagram and its scope for social media marketing : a study of smartphone categoryThesis