Using fear in advertising a toothpaste brand

K. VenkataramanShantanu Kumar2023-12-152023-12-1519990047600477http://ir.mica.ac.in/handle/123456789/470955p.en-USemotion in advertisingfear in advertisingeffectivenessmothersteenagersattitudesknowledge about marketmarket sharespenetration levelsUsing fear in advertising a toothpaste brandThesis