Understanding the level of involvement in to TV programming and its relationship with advertising effectiveness

Praveen SharmaIpshita Chowdhry2023-12-152023-12-1520020097800979http://ir.mica.ac.in/handle/123456789/486571p.en-UStelevision programmingentertainmentadvertisingrelationship with advertising effectivenesslevels of involvementadvertising budgetafternoon viewingUnderstanding the level of involvement in to TV programming and its relationship with advertising effectivenessThesis