Impact of atmospherics on quality inferences, store image and buying behaviour for retail stores in India by Hemant C. Trivedi, Sunita Guru and Satish Kumar Singh

Trivedi, Hemant C.Guru, Sunita2024-01-212024-01-212009http://ir.mica.ac.in/handle/123456789/6844en-USImpact of atmospherics on quality inferences, store image and buying behaviour for retail stores in India by Hemant C. Trivedi, Sunita Guru and Satish Kumar SinghArticle