Emerging marketing trend: Misuse of national and international brands in unrelated catgory in rural/semi urban markts in India by Chandan Chatterjee and Vina Vani

Chatterjee, ChandanVani, Vina2024-01-212024-01-212010http://ir.mica.ac.in/handle/123456789/7644en-USEmerging marketing trend: Misuse of national and international brands in unrelated catgory in rural/semi urban markts in India by Chandan Chatterjee and Vina VaniArticle