2025-05-052025-05-052025-05-04https://economictimes.indiatimes.com/industry/media/entertainment/india-has-emerged-as-global-creative-powerhouse-due-to-top-talent-tech-ey/articleshow/120857950.cms?from=mdrhttps://ir.mica.ac.in//handle/123456789/10157Media-focused MBA programs from institutions like MICA and Whistling Woods are also helping bridge the gap between business and creativity. According to the report, India has transformed into one of the world’s largest content production ecosystems, generating over 200,000 hours of original content annually. This includes 1,600 films, 2,600 hours of premium OTT programming, 190,000 hours of television content, and 20,000 original songs.enMICA and Whistling Woods