To conduct a qualitative and quantitative study of vlogger endorsements on brand perception for beauty and personal care products

Anjali BansalMozumder, Sagorika2024-01-042024-01-0420183957http://ir.mica.ac.in/handle/123456789/641653p.en-UScosmetics industrybrandingTo conduct a qualitative and quantitative study of vlogger endorsements on brand perception for beauty and personal care productsThesis