Heggde, GithaPatra, SantoshPanda, Rasananda2024-07-052024-07-052024Heggde, G., Patra, S., & Panda, R. (2024). Preface. In G. Heggde., S. Patra., & R. Panda. (Eds.) Immersive technology and experiences: Implications for business and society. Palgrave Macmillan.http://ir.mica.ac.in/handle/123456789/8016enArticle