Walech , ArushiBucha, RishabhHumble, IshaanSingh, Ishita2024-12-222024-12-222017Group- 16 PGDMC Batch 2016-18https://ir.mica.ac.in//handle/123456789/9242Rural Immersion Project – Area: Varsamedi, District: Katchchh, State: GujaratIn the context of this research we are to Assess the efficacy of the initiatives taken by partner organization GEC - Gujarat ecological commission in Varsamedi, Distt. Morbi, near town of Maliya and a small port called Navlakhi port. Even though being a small village with population less than 1000 the society was divided in 3 very different sections. On basis of this research we are supposed to derive a marketing plan for GEC to better communicate their efforts to all the relevant stakeholders and make sure that they understand the needs of the residents of Varsamedi which creates a channel of effortless 2 way communication.enRural Immersion Programme: Jaipur Rugs