Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach by Varsha Jain & Parth Salunke

Jain, VarshaSalunke, Parth2024-07-052024-07-052024Mkedder, N., Jain, V., & Salunke, P. (2024). Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach. Journal of Retailing and consumer Services, 78, https://doi.org/10.1016/j.jretconser.2024.103757http://ir.mica.ac.in/handle/123456789/7980enDeterminants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach by Varsha Jain & Parth SalunkeArticle