Vijay NagrareTuli, Rajat2024-11-202024-11-2019980034100342http://ir.mica.ac.in/handle/123456789/889042p.en-USclient servicingbrand buildinghow to build brand buildingpricereputation of service providervalue added servicesadvertisementattitudesusagefuture researchBrand building in the cellular services categoryThesis