Determining the underlying motivations amongst the youth for the soft-drinks product category : through the employment of laddering technique

Rajneesh KrishnaGaurav Asthana2023-12-152023-12-152004001410001411http://ir.mica.ac.in/handle/123456789/5030en-USDetermining the underlying motivations amongst the youth for the soft-drinks product category : through the employment of laddering techniqueThesis