An exploration of social commerce consumer behaviour, analysis of factors associated and implications on brands

Mini MathurTiwari, Namrata2024-01-042024-01-0420214021http://ir.mica.ac.in/handle/123456789/647953p.en-USexplorationsocila consumersocial commerceconsumer behaviouranalysis of factorimplication of brandsAn exploration of social commerce consumer behaviour, analysis of factors associated and implications on brandsThesis