Interplay between social media and television : understanding the social media behaviour of the audience and its impact on television content

Anita BasalingapaSriram, Vignesh2024-01-042024-01-0420143703http://ir.mica.ac.in/handle/123456789/610359p.en-USInterplay between social media and television : understanding the social media behaviour of the audience and its impact on television contentThesis