Heggde, Githa2025-06-022025-06-022025Chatterjee, R., George, S.R., Verma, J.S., Heggde, G., & Gadhavi, D.D. (2025). Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity. Journal of Service Theory and Practice, https://doi.org/10.1108/JSTP-08-2024-0258https://ir.mica.ac.in//handle/123456789/10201enArticle