2025-02-122025-02-122007https://ir.mica.ac.in//handle/123456789/9665en-USMICA Case Study SeriesMICA Case Study Series (MCSS)Elephant: Strategy plus DesignGautam Raj JainRaunica SethiMICA Case Study Series (MCSS): Elephant: Strategy + Design by Gautam Raj Jain and Raunica Sethi 2007Other