An exploration of the development of a political brand image for a political party and leader: a case of the BJP and Narendra Modi

Harmony SiganporiaGanesh B.E.2023-12-152023-12-1520173969http://ir.mica.ac.in/handle/123456789/4590214p.en-USpoliticsIndiabrand imagenationalist partyNarendra ModiBJPAn exploration of the development of a political brand image for a political party and leader: a case of the BJP and Narendra ModiThesis