Brand building with native advertising: effect of digital native ads on attitude towards brand and purchase intention

Jay TrivediNitesh, Nayan2024-01-042024-01-0420193977http://ir.mica.ac.in/handle/123456789/643230p.en-USmarketingadvertisingbrandingdigital nativeBrand building with native advertising: effect of digital native ads on attitude towards brand and purchase intentionThesis