2026-01-162026-01-162026-01-12https://indiantelevision.com/mam/marketing/brands/food-for-thought-pays-off%3A-swiggy-crowns-iim-lucknow-at-the-student-challenge-260112https://ir.mica.ac.in//handle/123456789/10473Proof that good ideas, like good food, travel fast. Swiggy has announced the winners of the first edition of its Food For Thought Challenge, a nationwide case study competition that invited students to reimagine how India’s leading food delivery platform can deepen its bond with campus life. IIM Lucknow emerged as the winner, impressing the jury with ideas to create more meaningful student engagement across food delivery and dining out. The team walked away with pre-placement interviews at Swiggy and a cash prize of ₹1.5 lakh. IIM Indore was named first runner-up and received ₹50,000. Teams from IIM Bengaluru and MICA Ahmedabad were among the other finalists.en