Construction, validation, and generalization of digital consumption value scale

Jain, Varsha2025-09-122025-09-122025Tripathi, S., Jain, V., Pandey, J., Ford, J., & Gupta, D.G. (2025). Construction, validation, and generalization of digital consumption value scale. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.70042https://ir.mica.ac.in//handle/123456789/10294enConstruction, validation, and generalization of digital consumption value scaleArticle