The use of persuasive communication by brands to target millennial : the consumers' perspective on communication in fashion

Keval KumarAnchan, Aashna2024-01-042024-01-0420153704http://ir.mica.ac.in/handle/123456789/616845p.en-USThe use of persuasive communication by brands to target millennial : the consumers' perspective on communication in fashionThesis