Personal branding : understanding the existing pareadigms and building a framework towards identifying opinion leaders in the emerging marketing scenario

Rohit TrivediDas, Saurav2024-01-042024-01-042011003366003367http://ir.mica.ac.in/handle/123456789/5828en-USPersonal branding : understanding the existing pareadigms and building a framework towards identifying opinion leaders in the emerging marketing scenarioThesis