In-store communications at exclusive brand outlets of denim wear brands in comparison with their out of store marketing communications

Hemant TrivediIyer, Archana Sasthamani2024-11-202024-11-202008002584002585http://ir.mica.ac.in/handle/123456789/8905en-USIn-store communications at exclusive brand outlets of denim wear brands in comparison with their out of store marketing communicationsThesis