Atul TandanBhaumick, Debolina2023-12-152023-12-152003001165001166http://ir.mica.ac.in/handle/123456789/493085p.en-USoutdoor advertisingmedia strategyrelationship between productr catagary and incidence of usage of outdoor mediaefectivensscreativity vs visibilityefectiveness of out doorbrand recalimportans of creativesrepeatation effectcampaign recognationimpect of brandingThesis