Pradeep KrishnatraySoumya P. Rao2023-12-152023-12-1519990048400485http://ir.mica.ac.in/handle/123456789/471769p.en-USbuying behaviourusage behaviourEBM modelbrnad loyaltyvarious steps involved in buying processdifferences between purchase and usageA study on the purchase usage behaviour of jeansThesis