Tulika Yadav2024-01-072024-01-072022-03-07https://www.youtube.com/watch?v=1TfOn1JmqbI&list=PL9uPuGAyHIQhYIUeRic04kD5atxfrVAFm&index=14http://ir.mica.ac.in/handle/123456789/6559Let’s talk LIVE events! In our third episode, we welcome Mrs Tulika Yadav, Former Chief Marketing Officer at PayTM Insider.in and Former Head of Marketing & Ticketing for OML Festivals. We examine the challenges that the LIVE events industry has faced due to the pandemic, the hybridisation of virtual and in-person festivals, and the benefits of taking a sabbatical. Stay tuned for a conversation about: 1. How the LIVE events industry mitigated the effects of the pandemic (1:04) 2. The future of LIVE entertainment (5:14) 3. Hitting restart by taking a sabbatical (15:00)enVideo