Pradeep KrishnatrayKrishna Kumar Ramamurthy2023-12-152023-12-1519970011400115http://ir.mica.ac.in/handle/123456789/5147vi, 67p.en-USmedia planningtelevision programmestitle brandingconstituents of title brandingadvertisersagencymedia marketerssteps to title brandingaudience mindsurveyBranded for good : the right approach to naming rightsThesis