How gamification leads to customer engagement?: An exploratory research

Chakraborty, AmritaRoy, GouravSanaria, Apurva2025-02-222025-02-222021How gamification leads to customer engagement?: An exploratory research [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 11-12). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9771enHow gamification leads to customer engagement?: An exploratory researchOther