Kunjesh PariharApurba SenGupta2023-12-152023-12-1520000060400605http://ir.mica.ac.in/handle/123456789/473817p.en-USportalattractng visitorsattractive portalpreferences of the customersgenerate advertisingincrease the marketability of portaleditorial contentfacilitiescontestsdownloadingimageGratification derived by the users of two leading Indian portalsThesis