P.K.SinhaAnuradha Mohan Kumar2023-12-152023-12-1520010079300794http://ir.mica.ac.in/handle/123456789/4799121p.en-USvisual merchandisingunderstanding the effects on childrenparent mediation during purchasecommunication affects the behaviour of childchild reactionretail environmentaccompanying person child interactionThe impact of visual merchandising on children using the observation and exit interview techniqueThesis