Malodia, SureshSinha, PranaoTikoo, Taniskha2024-01-212024-01-212022http://ir.mica.ac.in/handle/123456789/7099en-USMeme marketing: How marketers can drive better engagement using viral memes? by Suresh Malodia, Mr. Pranao Sinha, and Tanishka TikooArticle