Jain, Varsha2025-05-122025-05-122025Charles, V., Rana, N.P., & Jain, V. (2025). Marketing with anthropomorphised AI: Insights from consumers. Journal of Consumer Marketing, https://doi.org/10.1108/JCM-03-2025-7704https://ir.mica.ac.in//handle/123456789/10159enArticle