Consumer response to cause related advertising : case study Kargil

P. K. SinhaNupur Bedi2023-12-152023-12-1520000064000641http://ir.mica.ac.in/handle/123456789/475876p.en-UScause related advertisingKargilevaluationresponsekindsconsumer attitude towards adsmeasuring appealattitude change towards brandConsumer response to cause related advertising : case study KargilThesis