Effect of sequential, simultaneous and spill over usage of multiple-channel consumption by indian generation Y consumers and its influence on purchase behaviour

Varsha JainBoaz, Akansha2024-01-042024-01-0420153766http://ir.mica.ac.in/handle/123456789/623363p.en-USEffect of sequential, simultaneous and spill over usage of multiple-channel consumption by indian generation Y consumers and its influence on purchase behaviourThesis