P. K. SinhaNitin Mathur2023-12-152023-12-1520010082500826http://ir.mica.ac.in/handle/123456789/481745p.en-USdirect marketingeducationengineeringmedicinembamcaentrance examsgraduate wants to persue proffesional coursenon professional coursedifferencedemographicspsychographics profiletargeting studentstheir needs and aspirationsSegmenting graduates on the basis of disposition towards professional coursesThesis