Kunjesh PariharSupriya Sinha2023-12-152023-12-1519990051800519http://ir.mica.ac.in/handle/123456789/472048p.en-USoutdoor advertisingadvantageplanningdisadvantagesforms of advertisingdesigning outdoor diaplayoutdoor researchmeasuring audienceInternational perspectivecase studiesThesis