Ghotikar, ShivaniChugh, ShivanshiVarma, Tushar2024-09-062024-09-062018PGDM Batch 2018-22http://ir.mica.ac.in/handle/123456789/8335MI IMPACT Immersion Project - City: Ahmedabad District: Ahmedabad State: Gujarat,This project was for the client Hearty Mart, a Gujarat-based  conglomerate operating in the fields of supermarket retail, HoReCa, spices,  packaging solutions, logistics, beverages, and agriculture. This 16-year old  company, having stood the test of time, offered numerous learning  opportunities. However, with its recent foray into the HoReCa sector with  its bakery and café under the name Baker’s Point stood out as an  opportunity to create a lasting impact. As a one-of-its-kind offering for the  rural and urban populace, it had tremendous scope to be scaled up, and  provide an ideal platform for application of classroom learnings.enFood productsmarketing