Kunjesh PariharAmrita RandhawaArjun Ghosh2023-12-152023-12-1520000059600597http://ir.mica.ac.in/handle/123456789/4733102p.en-USqualitative viewingevaluating of TV programmespositive relationship between TVR and qualitative factorsrecall of ads and qualitative factors govering that programmequalitative factors differ across genresThesis