Ranking the branding or hygiene elements present on the packaging of FMCG products on the basis of consumer buying journey of youth (15-30yrs) in a branded retail stores

Kukreja, Abhilasha2024-01-042024-01-042023http://ir.mica.ac.in/handle/123456789/5685enbrandingconsumer perceptionpackagingconsumer behaviourbuying cycleFMCGRanking the branding or hygiene elements present on the packaging of FMCG products on the basis of consumer buying journey of youth (15-30yrs) in a branded retail storesThesis